Barion Metrics is an analytics product provided to our Merchants that helps them to understand the customers, performance and sales funnel of their e-shop. Using this service enables our Merchants to analyze their e-shop data and gain a general understanding of their customer journeys which makes it possible for them to optimize their e-shop’s conversion numbers.

To become eligible for the usage of Barion Metrics the only thing you have to do is implementing the Barion Pixel Full Version which is responsible for the data collection of the service. After the successful integration of the Pixel and the approval of the implementation Barion Metrics gets immediately available to use. This is possible because the system is built on pre-defined dashboards and graphs which does not need any special knowledge or extra resources of the Merchant to start off compared to similar systems or services.

Barion Metrics can be accessed within the Barion Wallet through the Manage my shops menu.